Over the past four decades, advances in Information and Communication Technology (ICT) have resulted in unprecedented opportunity and innovation for improving farming outcomes. Ongoing innovations such as mobile, social media, agricultural drones, Internet of Things (IoT), Big Data, and cloud computing present new challenges and opportunities for agribusinesses to redefine and rethink the role of ICT towards achieving better farming outcomes. With recent advances in infrastructure, data (collection, storage and retrieval), and a better understanding of all aspects of the food chain, new challenges and opportunities are presented. Unstructured data is now being generated real time, in large volumes, at high speed and unknown quality that results in... |